2019 sees Kiri join as Head of Marketing. She leads the marketing team at Specialty Brands in delivering the strategy and communications for each of our unique portfolio. With over 20 years of experience in the alcohol industry in operations, marketing and innovation, Kiri comes with a wealth of knowledge in brand and consumer understanding. She spent 17 years at Diageo during which time she drove growth through her marketing expertise on brands such as Tanqueray Gin, Baileys, Bushmills Irish Whisky and more. Kiri joins us having most recently worked in the Diageo Innovation team focusing on market analysis, liquid development, brand & packaging design and launch marketing for each new product.
When not at work you will find Kiri’s busy social life takes her across London and beyond in search of interesting food and drink experiences and the best whisky cocktails. Her love of trying new things, much to the amusement of her friends and family, has led to recent exploits of flower arranging, street dance and learning how to cook.