Drinks International's Annual Brands Report has been released for 2018 and we're thrilled to see so many of the brands we represent to be mentioned and in some cases, topping the charts! Read on to find out just who has made the prestigious list...
Drinks International's Annual Brands Report has been released and we are absolutely thrilled to announce that a large section of our incredible portfolio has been recognised!
From whisk(e)y to rum and vermouth to pisco, our brands have featured throughout the list that is compiled through questioning the head bartenders, managers and owners of 106 of the very best bars in the world.
As you can see from the list below, we are incredibly fortunate to represent some fantastic brands that are internationally recognised, and yes, we do have the best job in the world!
The world-renowned Japanese distiller came top of both the Best Selling and Top Trending World Whisk(e)y list as well as coming in at seventh in the Bartenders' Choice standings. With an incredible portfolio within the Nikka umbrella, it is no surprise that it's proved so popular. More than 40% of venues polled stocked Nikka in some form and listed it as their bestselling World Whisky... kanpai!
The American whiskey category has shown that appearing on the trending list can lead to a jump up the sales list. Last year Michter's featured as a top trend and this year it's climbed to the seventh Top Selling American whiskey, whilst sticking strong at second in the Top Trending brands. The popularity of cocktails such as the Manhattan and Old Fashioned has been a great boost to this category, but the quality of Michter's is now being recognised in sales at some of the top drinks establishments around the world.
The long-time bartender's friend has trended very well this year, securing second in the Top Trending list, whilst posting in at fifth place on the Top Selling. With new releases such as the Distillery Collection we can see Diplomatico retaining its place over the coming year, or even growing on it further.
An interesting category in itself is the brandy and cognac one, historically a classic cocktail component, but faded away as time went on and tastes developed. However, times are changing and with a new focus, sleek packaging redesign, we're expecting Hine to build on its posting from this report looking ahead over the year. In terms of Trending, Hine achieved fifth place and seventh for Selling, and with H by Hine focusing heavily in the on-trade we expect this to grow even more as the aromatic, floral notes of the beautiful product really come to fruition.
It's a bumper year for Barsol, topping both the Best Selling & Top Trending list for the second year running! A huge accomplishment for the Peruvian pisco that continues to grow in the hearts and back bars of the top drinking destinations, can they make it three from three? We think so!
This mezcal continues to grow in infamy across the globe, from small American beginings to second place in both the Top Selling and Top Trending lists. Haven't tried it yet? Be sure to sample some, and if you can get there, Cafe No Se is the best place to try it...
Tapatio performed very well securing fifth place in Best Selling and eighth place in Top Trending, which is a great achievement considering how big the tequila category has become in recent years and with the increased competition at some of the top venues around the world. Tapatio will keep on dancing, that's one thing you can be sure of!
The bartender's secret weapon has lived up to its name by coming first in the Top Trending list and placing third on the Best Selling! With Di Torino growing in prominence and a wider understanding of Aperitivos we expect to see Cocchi climbing even higher up this list in the future. Bravissimo!
The Taiwanese whisky industry is getting bigger and bigger and with the level of production behind it, we're sure that Kavalan will soon be a powerhouse of the global whisk(e)y market. Coming in at the fifth Best Selling and fourth Top Trending, Kavalan is in prime position to grow.
Amrut is leading the way as the first Indian whisky to appear in the world whisky list and does so very respectably being the seventh Best Selling and sixth Top Trending. As more and more consumers explore world whisky we can see the subcontinent providing us with more eclectic non-age-statement products that provide a lot of fascinating experiences.
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