Cocchi Americano

Cocchi Americano bottle

75cl, 16.5% ABV

Cocchi Americano means much more to Asti than a simple wine made with the infusion of herbs and spices. An aperitif par excellence, it is a taste of Asti's gastronomic history going back to the 1900’s. Enjoyed with ice and soda at every corner of the town, it is still the perfect partner of long chats under the setting sun.

Cocchi Americano is widely regarded as the original Americano, and has been made continuously since 1891 using only natural ingredients. To aromatise the sweet white wine, a secret blend of herbs and spices are added to the Moscato base which is then steeped over a period of time. In recent years Cocchi Americano has risen to prominence as a perfect replacement for the now discontinued Kina Lillet made famous in such cocktails as The Vesper and Corpse Reviver No 2.

On its label the original futurist rooster designed in the 30’s represents its aperitif function (“it awakes the appetite”), as well as one of the symbols of the town of Asti.

Cocchi Americano bottle

Tasting Notes


Spicy and sweet, with orange blossom, orange zest, elderflower and a hint of bitter herbs, with baked apples and pear drops developing in the glass.


Complex but well-balanced, with a complimentary bitter and sweet character. Cloves and cinnamon sit alongside rich fruit, green herbs and citrus – orange and lemon zest. Behind that are more wine-like notes, providing a backdrop for the herbal, fruity and spicy flavours.


A long and vibrant finish, balancing sweet citrus fruit and herbal bitterness before slowly revealing woody cinchona bark.


An excellent aperitif, equally at home on its own, served long with soda as a spritz or in cocktail. Fresh tasting and bittersweet in just the right way.


Difford's Guide

5/5 stars

Appearance: Clear, pale golden. Aroma: Poached pear, honey roasted fig, elderflower, fresh peach, red bell pepper, fat yellow sultana, stewed apricot and orange marmalade. Taste: Gripping, lightly spiced, honeyed, yet tart zesty citrus fruit and bitter gentian. Aftertaste: Honey and citrus with pine-fresh tart marmalade.

Cocktails made with Cocchi Americano