Originally a Politics graduate, James joins Speciality Brands with 10 years’ experience in the spirits industry having discovered his passion for all things distilled whilst working behind the stick during his studies.

James has held a variety of positions in both Sales and Marketing throughout his career before landing in his ‘sweet spot’ of Trade Marketing, and you can regularly find him obsessing over ROI.

Outside of work James has just hung up his rugby boots for good in favour spending his weekends trail-running with a few ultra-marathons under his belt to date. He’s also just a teeny bit mad about film, enjoys screenwriting in his spare time, and runs a small festival with two friends.