J.P. Wiser's 10 Year Old unveils a bold new look

J.P. Wiser's 10 Year Old unveils a bold new look

J.P. Wiser's has unveiled a new look for its 10 Year Old Triple Barrel whisky, with a bold red design celebrating the brand's Canadian heritage.

Posted on

25 November 2025

Canadian Whisky brand J.P. Wiser's is unveiling a striking new look for its 10 Year Old Triple Barrel expression, celebrating the brand's rich Canadian heritage. With its bold red tone, the brand hopes to capture the attention of whisky enthusiasts just in time for the Christmas celebrations.

With over 165 years in distilling excellence, J.P. Wiser's has established itself as one of the leading Canadian whiskies through dedication to quality and innovation. Its ambition is to introduce quality Canadian whisky to British drinkers.

The brand was established in 1857 by J.P. Wiser who started making whisky in Prescott, Ontario. Today, it is still made using the traditional Canadian method of distilling each grain separately and blending the liquid after ageing.

This release is made from a combination of corn and rye. It is then aged for a minimum of 10 years in three cask types for extra complexity. The result is a whisky that offers flavours of vanilla, dried fruits, green apple, rye bread, toffee and allspice. Its smooth, balanced character makes it a very approachable yet refined spirit that can be sipped neat or enjoyed in festive serves like an Old Fashioned or Whisky and soda.

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