Takamaka joins the Speciality Brands portfolio

Takamaka joins the Speciality Brands portfolio

Speciality Brands is adding Seychelles rum Takamaka to its portfolio and will take responsibility for the brand's UK commercial and marketing activity from March 2024.

Posted on

22 April 2024

Speciality Brands, the premium spirits distributor, is adding Seychelles' Takamaka to its already stellar rum portfolio. Taking over from Highball Brands, the company will be exclusively responsible for all UK commercial and marketing activities for the rum starting 1st March 2024.

Founded more than 22 years ago by brothers Bernard and Richard d'Offay, Takamaka aims to put Seychelles on the rum map in the UK. Joining the likes of iconic brands such as Hampden, Black Tot, Clairin and Renegade, Takamaka will expand Speciality Brands' portfolio with its two award-winning ranges. The Seychelles Series offers easy-drinking and approachable rums, ideal in cocktails, whilst the St André Series blends Takamaka's creole soul with innovative rum-making technique and is aimed at seasoned drinkers.

Bernard d'Offay, the Co-founder and Export Director, comments: "We are incredibly excited about this next stage in our development and we can't thank Highball enough for everything they have done."

"As we join Speciality Brands, their category expertise, market reach and the scale of opportunities they present to Takamaka will be key in the next step of our journey."

Chris Seale, Managing Director of Speciality Brands, says: "The breadth of our rum portfolio is unique in the UK and we are thrilled to be strengthening it with the addition of Takamaka."

"Takamaka's fresh approach to rum presents an exciting new challenge for our team."

Fabrice Limon, Founder of Highball Brands commented: "We wish Chris and the Speciality Brands team all the best in continuing and building on the success Highball Brands has had over the last six years with Takamaka."

"It's been a genuine pleasure working with the brothers Ben and Richard D'Offay and I personally wish them all the success and happiness."

To discover the Takamaka range and for any trade queries, please contact the Speciality Brands sales team.

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