Rich began his journey 20 years ago at Fuller’s Brewery before moving to Moet Hennessy UK to promote some of the finest Champagnes, wines, and spirits. He relocated to Canada to work for Diageo Reserve, launching a selection of premium brands. Back in the UK, he has spent the last decade with Diageo, setting up a standalone luxury business unit with some of the biggest brands in Scotch and Agave.

Overseeing Speciality Brands’ sales team covering the entirety of the UK, Rich supports Managing Director Chris Seale to further drive the company’s sales strategy and deliver opportunities across all channels.