Nikka whisky lands Sainsbury's listing

The Japanese spirits brand is making its debut at Sainsbury's with an inaugural launch for its famed expression Nikka Whisky From The Barrel.

From this month onwards, Nikka Whisky From The Barrel will be available at selected Sainsbury's stores across the country and online, significantly increasing the presence of the iconic whisky in the UK. The new listing was secured by Nikka Whisky's UK distributor Speciality Brands.

Jack Banks, Spirits Buyer, Sainsbury's comments, "We constantly seek brands that have a strong commitment to quality and we're very excited to partner with Nikka Whisky for the first time. Their iconic Nikka From The Barrel is a great addition to our line-up. The whisky will resonate with the Sainsbury's shopper looking for strong heritage credentials and its iconic bottle will, no doubt, stand-out on shelves."

Chris Seale, Speciality Brands MD says, "This new grocery listing is another crucial step for Nikka Whisky's evolution and highlights the appeal of Japanese spirits and world whiskies with British drinkers. Nikka From The Barrel is already a firm favorite with whisky enthusiasts worldwide and we're excited to introduce the brand to the Sainsbury's consumer whilst extending its reach in the UK."

First launched in 1985, Nikka Whisky From The Barrel is a carefully crafted blend designed with rich character and bottled at 51.6% ABV. Its small square bottle with minimalist packaging quickly gained global recognition. The whisky is ideal to enjoy neat or in a variety of cocktails.