Cameron is a master at persuasion and sales. He can sell sand to a desert nomad and water to a fish. His love for the drinks industry has remained true throughout his career, cutting his teeth as a bartender with ARC Inspirations before moving to one of North Bar Ltd suburban outlets, where his palate for world beers and spirits was moulded. He then took a left turn to work in the professional sector and began working for Xerox, where he managed blue chip organizations and learned invaluable skills of account management and customer centricity. Not content, he decided to merge his love for sales and spirits and found his way back to the drinks industry, working as an account manager at Brown Forman.

As his accent may suggest, Cameron is Yorkshireman through & through. On weekends you can find him ambling through the dales, clay pigeon shooting, or enjoying a good roast (a real a mix of Emily Brontë and John Wayne). Ask him about his time as a professional clown - we hear there are photos!