In celebration of World Martini Day, The Boatyard Distillery and Cocchi Vermouth have joined forces to launch The East London Martini Map, a week-long initiative which embraces the resurgence of one of the most iconic serves in cocktail culture.

The activation invites Londoners to explore a curated, walkable martini trail centred around Redchurch Street in Shoreditch, with participating venues serving bespoke £7 Boatyard x Cocchi martinis all week.

Both The Boatyard Distillery and Cocchi Vermouth have earned a reputation for producing award-winning products. Favoured by many of the world’s leading bars, they are celebrated for helping create classic and balanced cocktails. Together, The Boatyard Distillery and Cocchi are celebrating the continued rise of the martini as one of the defining cocktails of today, while marking World Martini Day on 20 June.

Each venue will present its own take on the martini using Boatyard Gin or Vodka paired with either Cocchi Extra Dry Vermouth or Cocchi Americano.

Furthermore, a couple of events will take place that week. Equal Parts will partner with Irish Bar Cask Cork for a bar takeover on Thursday 18 June, hosted by Declan McGurk of The Boatyard Distillery.  The Sun Tavern will serve Martinis and free Oysters on World Martini Day (Saturday 20 June) with  live music from Georgie Hume & The Pity Party.

The East London Martini Map aims to celebrate both the timeless appeal and modern reinvention of the cocktail, while spotlighting the neighbourhood bars shaping London’s current drinks scene.

Participating bars and their curated serves include:

• Equal Parts (all cocktails £7 during Happy Hour Monday-Friday 4pm-6pm): Preserved Lemon Martini (Boatyard Gin, Cocchi Americano, Preserved Lemon), Cucumber & Elderflower Vesper (Boatyard Gin & Vodka, Cucumber, Elderflower Vermouth), Dry Mango Martini (Boatyard Vodka, Mango, Vermouth Blend)
• Mad Cats (all cocktails £7) : So Fresh So Clean (Nasturtium infused Boatyard Gin, Pink Pepper Syrup, Cocchi Extra Dry Vermouth) In The Groove (Mango Infused Boatyard Vodka, Mango Syrup, Sake, Mango Skin Cocchi Extra Dry Vermouth), Dirty Harry (Boatyard Gin, Chilli Brine, Za'taar Liqueur, Cocchi Extra Dry Vermouth, Scotch Bonnet Tincture)
• The Sun Tavern & Umbrella Workshop (all cocktails £7): Umbrella Vesper (Boatyard Vodka, Boatyard Gin, Cocchi Extra Dry Vermouth, Vichy Catalan), Figure Of Speech (Boatyard Gin, Cocchi Extra Dry, Fig Leaf, Crème de Pear)
• Rain Dogs (all cocktails £7): Martini (Dry), Martini (Wet), Martini (Dirty)
• Without Papers (all cocktails £7): Vodka Martini, Gin Martini, Chinotto Martinez (Boatyard Old Tom Gin, Cocchi Storico Vermouth di Torino, Chinotto)

Over the last few years, the martini has evolved into one of most popular cocktails, driven by the growing demand for sophisticated, spirit-forward serves. Bartenders have identified its resurgence as part of a broader shift away from overly sweet cocktails, with consumers increasingly gravitating toward cleaner, drier and more elegant drinks. London hospitality operators describe the martini as a “hero menu item”, consistently ordered and celebrated by customers.